Needs, Values and Cultures - Ground Rules for Enduring Employee Motivation

Written by Cora Lynn Heimer Rathbone

How do we fuel and sustain employee motivation? How do we motivate employees?  Motivating others unlocks their potential and their contribution to the success of our businesses.

employee running through checklist with her co-employee

For most businesses today, it is our employees, colleagues, customers, process and business model – all relatively intangible – that differentiate our business from others in a sustainable manner, that create our unique value propositions, and that give us competitive advantage. Products can be imitated. Premises and machinery can be replicated.

Therefore, whilst in fairness to shareholders (even if the only shareholder is ‘me’) our focus should be on unlocking our business potential, we only do this sustainably when we unlock our employees’ motivation to unleash their potential.

So tapping into our employees’ motivation is critical.

Consider these 5 ground rules for motivating employees - drawn from experiences within client companies:

  1. Address each individual’s needs. Within the senior team of an engineering organisation, needs differ. The youngest member needs to establish himself and add value at this new level in the organisation. The most mature member needs to sharpen her contribution to add fresh value at this familiar level. Both need supportive feedback to ensure each succeeds in their journey, for the good of the team. Action: Understand the needs of your individuals and motivate them accordingly. 
  1. Address each individual’s values. Within one board, whilst all are motivated to hit the business’ targets, how to do so differs between individual board members. For one, they place great value on the care they extend to employees. For another, what they most value is personal competitiveness and recognition of stars, starting with himself. The MD needs to motivate each of these individuals accordingly AND build the board as a team. Action: Understand your individuals to know how to motivate them individually. 
  1. Provide opportunities for fresh success. A group of senior managers have been on a journey of gaining new skills and applying them in their day-jobs. As they test new approaches and succeed, expectations grow of what they can achieve through new initiatives. Motivation to do more is spreading to all. Glass walls and glass ceilings are disappearing.  Action: Equip and support people to take new initiatives and achieve fresh success.
  1. Consider the impact of culture. Though not fixed in stone, motivation is shaped by our national upbringing and education. Some nationalities are motivated by the opportunity to achieve new levels of success, excited by risk, thrilled by the chase, love uncertainty. Think of putting them on mission-critical projects or giving them responsibility for resolving game-changing business challenges. Other nationalities are motivated by maintaining and growing the status quo, stretching existing boundaries to achieve greater measured success. Think of assigning them to process improvement projects or to work on extending the business’ core offering. Not everyone is motivated or able to work with ambiguity and uncertainty, nor alternatively to work in stable environments. Action: Take account of individuals’ cultural preferences when assigning them to roles.
  1. Consider the impact of generations. Fun in the workplace and autonomy are much more important for those starting or who have entered the workplace in the last 7-10 years (‘Generation Y’ and ‘Millennials’) than for baby boomers and those who have been in the workplace for 10 years or more. Our brains are wired by the experiences we’ve had. Employee motivation amongst digital natives (used to instant gratification, non-stop virtual exchanges, quick-wins and fast-paced video games) requires intensity and variety. Employee motivation for the ‘older’ generations is likely to be more structured, steady and consistent. Action: Know who needs what level of ‘motivational contact’ and flex your motivational activity accordingly.
We all know that, as organisations, we reap enormous benefits when employee motivation is sufficiently tangible to drive effective action.  To find out more, call Rathbone Results on 020 8798 0175.