30 second summary:
Whilst most business owners are confident about their technical skills and know their market well, fewer are comfortable selling their products and services. In this video, Cora Lynn Heimer Rathbone talks through the 9-step process developed by Rathbone Results to help business leaders gain confidence and become more effective at selling.
Many business owners do not feel comfortable about selling.
They are confident about their technical skills and knowledge of their market but not in selling their products and services.
Watch our video below where Cora Lynn Heimer Rathbone talks through the Rathbone Results 9 Step Sales Process to improve the professionalism of your sales.
![](https://uploads.prod01.london.platform-os.com/instances/424/assets/images/Resized-resource-centre-images/cora-lynn-heimer-rathbone.jpg?updated=1642173028)
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