3 articles


marketing Lead Generation

1 min read

Build Your Marketing Foundations

30 second summary:

Forming a marketing strategy that works for our business can be difficult. Sometimes even knowing where to start is a challenge.

This article provides a head-start as it pinpoints 6 foundations of effective marketing.

There are 6 foundations of truly effective marketing. These underpin the success of your lead generation activities. Put them in place and you have gone a long way to securing the success and growth of your business. Ignore them and you will be struggling.

6 foundations of effective marketing:

  1. Choose your target market carefully.
  2. Test and measure your marketing activities.
  3. Communicate the benefits.
  4. Define and communicate what makes you distinctive.
  5. Give evidence for what you deliver.
  6. Recognise the lifetime value of customers.


Decide which of the 6 foundations you need to address in your marketing. Then, go and find a partner to help you raise your game in marketing. If you would like help to accelerate the implementation of the 6 foundations of effective marketing in your company, send us an email at info@rathboneresults.com

Jim Rathbone

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