30 second summary:
Reaching new customers is a challenge that many businesses face, but the majority rely on only 1 or 2 techniques. This video explores 12 key lead generation methods that you’d do well to consider as part of a business growth strategy.
Too many businesses have one or two proven lead generation methods to reach new customers.
For many, this is usually word of mouth or the use of direct sales.
If your business is doing OK with one single lead generation method, imagine also what could be achieved if you had five or ten proven lead generation methods!
Watch our video below where Cora Lynn Heimer Rathbone gives examples of lead generation activities to support the growth of your business.
![](https://uploads.prod01.london.platform-os.com/instances/424/assets/images/Resized-resource-centre-images/business-potential_resultDec.jpg?updated=1639152672)
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