Under-pricing services undermines a service offering. It weakens perception of customer value, damages margins and stunts business growth. So, how do you price correctly, even increase prices effectively, in a competitive marketplace?
Differentiating prices is an alternative strategy that involves tailoring prices to levels of service, as Cora Lynn Heimer Rathbone discusses in this 4-minute video.
Effective pricing strategies are a key way of improving your profitability. Yet so many businesses worry about increasing prices due to competition.
Watch our video below where Cora Lynn Heimer Rathbone talks about how to increase your margins through pricing.
Cora Lynn Heimer Rathbone
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