130 articles
Pricing
One of the first things that businesses do, when faced with either a tough economy or when they have difficulty in attracting customers is to reduc...
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Jim Rathbone
Strategy
A key to developing a business that achieves sustainable and consistent profitability and growth is shaping a winning strategy. This will take adva...
Finance
Strong financial management and controls are essential to delivering profitable growth. Too many SMEs flounder even though they are growing their s...
Cora Lynn Heimer Rathbone
Lead Generation
Most owner managed businesses have only one marketing method to reach new customers. For many this is usually word of mouth or the use of dir...
People
Many business owners are frustrated by the lack of productivity of their employees. They put the blame on the staff for this situation. Quite frank...
Mindset
Developing the right mind-set is critical for being successful as a business entrepreneur. One of the key mind-set issues for a successful business...
Recurring Income
I have worked with a lot of installers of building technologies whether that is fire and security systems, automatic doors or audio visual systems....
Sales
Your client base is a huge asset in your business. Yet it is amazing how many companies focus on chasing new customers and do not pay enough attent...
Profitability
Underperforming companies often need to urgently address their cost structure which is not aligned to the sales levels in the business. Expan...
Marketing
There are 6 foundations of truly effective marketing. These underpin the success of your lead generation activities. Put them in place and you have...
Many companies still have a website that is little more than an online company brochure. It is not a source of leads that convert to sales. By cont...
Leadership
Over the last six to 12 months our TV scenes have been full of examples of regional and global leadership – not all good, not all bad. Think Ukrai...
