How Can You Retain Your Service Contracts?
It is far more expensive to acquire new customers than it is to keep and develop existing customers. Businesses should do everything they can to re...
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Jim Rathbone
Resource Centre
Here you will find our latest articles and insights on growing and scaling up your company and your people.
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131 articles
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Why You Should Differentiate Your Pricing and How To Do It
One of the first things that businesses do, when faced with either a tough economy or when they have difficulty in attracting customers is to reduc...
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Jim Rathbone
2 min read
Shape Your Strategy
A key to developing a business that achieves sustainable and consistent profitability and growth is shaping a winning strategy. This will take adva...
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Jim Rathbone
1 min read
10 Tips on Managing Your Money
Strong financial management and controls are essential to delivering profitable growth. Too many SMEs flounder even though they are growing their s...
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Cora Lynn Heimer Rathbone
1 min read
How Do I Know Which Lead Generation Method Will Work?
Most owner managed businesses have only one marketing method to reach new customers. For many this is usually word of mouth or the use of dir...
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Jim Rathbone
1 min read
How Do You Engage Employees?
Many business owners are frustrated by the lack of productivity of their employees. They put the blame on the staff for this situation. Quite frank...
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Cora Lynn Heimer Rathbone
2 min read
How To Develop a Winning Mindset In Business
Developing the right mind-set is critical for being successful as a business entrepreneur. One of the key mind-set issues for a successful business...
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Jim Rathbone
1 min read
How To Develop Your Services
I have worked with a lot of installers of building technologies whether that is fire and security systems, automatic doors or audio visual systems....
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Jim Rathbone
1 min read
10 Ways To Make The Most of Your Customer Base
Your client base is a huge asset in your business. Yet it is amazing how many companies focus on chasing new customers and do not pay enough attent...
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Jim Rathbone
1 min read
How Do I Improve Cost Efficiency?
Underperforming companies often need to urgently address their cost structure which is not aligned to the sales levels in the business. Expan...
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Jim Rathbone
1 min read
How To Build Foundations For Your Marketing
There are 6 foundations of truly effective marketing. These underpin the success of your lead generation activities. Put them in place and you have...
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Jim Rathbone
1 min read
5 Marketing Innovations From The Internet
Many companies still have a website that is little more than an online company brochure. It is not a source of leads that convert to sales. By cont...
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Jim Rathbone